He impact of IT in branding for the teenage market Research Paper

He impact of IT in branding for the teenage market - Research Paper Example Branding is considered as one of the hottest topics in the business field as its overall attraction and significance has become more important in the recent past. With the rise of the web and other I.T. technologies, the need to have effective branding strategy has became more significant because of the speed with which information is provided to the consumers. Over the period of time, organizations have used branding as one of the important strategic tools to improve and consolidate their relationships with the customers. However, more importantly, branding has provided the organizations a strong chance to further penetrate into their chosen target markets. The strategic use of branding therefore is considered as one of the key strategic variables for organizations to manage and control effectively. Organizations which are better at managing and executing a well crafted branding strategy are more successful as compared to the firms which fail to realize their true potential and positively use the power of their brands for achieving the competitive advantage. The emergence of globalization and the spread of Western values and culture over the different geographical regions therefore suggest that the branding can be effectively used to achieve the necessary competitive advantage in really fluid global market. One of the important and emerging themes regarding the impact of IT in branding is the ease with which marketers can actually communicate with their customers. The advent of the different digital media and the spread of internet have allowed brand managers to improve the coordination between the customers and the organization itself and hence the brands are getting better exposure to the same.( Davey, 2010). Some studies suggested that the use of information technology in the product marketing and branding has resulted into the savings of time as well as reduction in the error.

Live Clean Lives Grant Proposal Research Paper Example | Topics and Well Written Essays - 1250 words

Live Clean Lives Grant Proposal - Research Paper Example Statement of Need Zimbabwe has 45 million people. Out of these, two-thirds are determined to be at the risk of contracting gastrointestinal diseases because of poor hygiene (Pittet et al., 20111). The result of maintaining an ill health in these individuals is that most of them die from the diseases and those that survive live a miserable life because of the agony caused by the illness and the financial problem due to their absence from work as they recover. Moreover, children cannot go to school because they spend most of the time at school dispensaries and rushing to the toilet (Curtis et al., 2011). Program Description The Live Clean Lives Program will enable the people at risk of contracting diseases caused by poor hygiene to improve their health standards and, thus their quality of life. The program will involve massive sensitization of people in the areas concerning the risks they expose themselves to as a consequence of poor hygiene and also offer them what they need to maintain clean, healthy lives (Jayaraman et al., 2014). Sensitization will occur in all sectors of society, and even schools will be requested to squeeze in some time for the project team to show the community how to fight germs and the diseases that emanate from them. People will improve their economic condition because they will be at work most of the time. Also, students’ grades will improve because they will spend most of their time in class (Hayes, 2013).

Internet banking Essay Example for Free

Internet banking Essay Internet is rapidly turning out to be a tool of world wide communication. The increasing use of Internet earlier promoted producers and entrepreneurs to sell their products online. It has also become an important source of information and knowledge. Due to this, many banking and finance organizations have come up with the idea of Internet banking or online banking. What is Internet Banking Internet banking can be defined as a facility provided by banking and financial institutions, that enable the user to execute bank related transactions through Internet. The biggest advantage of Internet banking is that people can expend the services sitting at home, to transact business. Due to which, the account holder does not have to personally visit the bank. With the help of Internet banking many transactions can be executed by the account holder. When small transactions like balance inquiry, record of recent transaction, etc. are to be processed, the Internet banking facility proves to be very handy. The concept of Internet banking has thus become a revolution in the field of banking and finance. Brief History of Internet Banking The concept of Internet banking has been simultaneously evolving with the development of the world wide web. Programmers working on banking data bases came up with ideas for online banking transactions, some time during the 1980s. The creative process of development of these services were probably sparked off after many companies started the concept of online shopping. The online shopping promoted the use of credit cards through Internet. Many banking organizations had already started creating data ware housing facilities to ease their working staffs. The development of these databases were widely used during the development of ATMs. Sometime in 1980s, banking and finance organizations in Europe and United States started suggestive researches and programming experiments on the concept of home banking. Initially in the 80s when computers and Internet were not so well-developed, home banking basically made use of fax machines and telephones to facilitate their customers. The widespread of Internet and programming facilities created further opportunities for development of home banking. In 1983, the Nottingham Building Society, commonly abbreviated and referred to as the NBS, launched the first Internet banking service in United Kingdom. This service formed the basis for most of the Internet banking facilities that followed. This facility was not very well-developed and restricted the number of transactions and functions that account holders could execute. The facility introduced by Nottingham Building Society is said to have been derived from a system known as Prestel, that is deployed by the postal service department of United Kingdom. The first online banking service in United States was introduced, in October 1994. The service was developed by Stanford Federal Credit Union, which is a financial institution. The online banking services are becoming more and more prevalent due to the well-developed systems. Though there are pros and cons of electronic cash, it has become a revolution that is enhancing the banking sector. Read more at Buzzle: http://www.buzzle.com/articles/history-of-internet-banking.html

Impact of Market Environment on Lays Company

Impact of Market Environment on Lays Company The behavior of organization in their market environment and the significance of the global factors that shape national business activities Papia Hasan Popy Executive Summary This report is based on different types of business information and the issues and constraints within the organization. Name of organization: Lay’s Chapter 1: Introduction Lay’s is a name of a potato chips made from Canadian spuds. The owner of the company is Herman W. Lay. He first started producing potato chips in his machines then he finally shaped potato in chips with flavors. Lay’s was then first snack to be promoted on Television till 1944. Soon it became so popular snacks in all over Canada. And by 1977 Lay’s became the most preferable chip brands and dominating over the market. Due to its flavor and taste Lay’s many people love Lay’s. They basically manufacture and produce different flavors of potato chips and have able to create their brand value. Chapter 2: Background of the Study 2.1: Objective of the study 2.1.1: Broad objective The behaviour of organizations in their market environment. The significance of the global factors that shape national business activities. 2.1.2: Specific objective How market structure determine the pricing and output decision of business The way in which market forces shape organizational responses. How the business and cultural environments shape the behavior of an organization Significance of international trade. The impact of global factors on business organization. The impact of policies of the international trading communities on business organization. 2.2: Methodology 2.2.1: Area of study The current situation of Bangladesh. 2.2.2: Sources of data Website, Outlets, Books, Leaflet and Newsletter. 2.3: Limitations of study Communication gap. Intolerable traffic jam made dilemma. Network failure while working with net. Chapter 3: Analysis and Findings Task 8: (LO 3.1) Explain how market structures determine the pricing and output decision of the organization. Market structure: It depends on the number of buyers and suppliers in order to run a business. Types of market structure: Perfect competition Pure monopoly Monopolistic competition Oligopoly Perfect competition: In this competition there are many buyers and many sellers. The products are alike and entrance and exit is very easy. If the price is increased then consumer will move to another product if the price is extremely high as output depends on buyer’s demand. Lay’s is selling different flavors of potato chips and their competitors are Sun chips, Alooz and Pringles. Pure monopoly: Only one seller who dominate the whole market. They usually charge high price as there is no competitor and spend a lot on branding and R and D. But this is not applicable for Lay’s as there are many competitors are available in the market. Monopolistic competition: There are many sellers but market is dominated by few. Brand loyalty has a competitive advantage and firms are affected by Competitors. Lay’s product is varies in flavors but all products are potato chips and the price is reasonable. The output depends on the demand of the product. Oligopoly: There are many buyers but few sellers. Huge capital needed so entry and exit is very difficult and each seller controls a particular portion of the market. Price and output is affected by competitors. Lay’s does not follow this. Task 9: (LO 3.2) Illustrate (with example) the way in which market forces shape organizational responses. I have chosen Lay’s to describe the shape of market forces. Demand: Willingness to buy a product and depends on desire and affordability. It is affected due to price, income level, substitute product and competition. Elasticity of demand: How elastic the demand is. If price increases then demand decreases and vice-versa. If income level remains unchanged and price increases then demand decreases but if income level increases then demand is stable. Lay’s is an elastic product so they need to keep their price stable because substitute products like Alooz and Sun chips are available in the market and also they are the competitors of Lay’s. If the price of Lay’s increases then customers will switch to Alooz. Supply: The quantity of commodities for sale and depends on profit. It is affected by price of raw materials, technology, technique, labor cost etc. Elasticity of supply: If price increases then supply increases and vice-versa. Lay’s should not take the risk to increase their price. If price increases the sales may decreases as substitute products are available in the market. They should keep the price stable and provide steady supply of products or else they might lose customers and their sales. Task 10: (LO 3.3) Judge how the business and cultural environment shape the behaviour of the organization Business environment consists of factors that affect the business and its activities. There are few factors which affects business environment: Political Factors Legal Factors Economic Factors Social and Cultural Factors etc. But I will focus on cultural and social factors which include: Demographic and Population Household and Families Attitudes to work Religion Nationalism Attitudes to male and female roles Ethics etc. Demographic and Population: The population of Bangladesh is about 18 cores approximately so more labor is available for work and there is also an increase in demand for goods. Lay’s have better opportunity to do business here because of the large population which makes available of labors and buyers. Household and Families: Now a days there are huge number of joint families compared to single families. So buying behavior will be more for joint families. Attitudes to work: The working environment inside the factory of Lay’s is friendly and women are participating there in large numbers. Religion: Most of the people of Bangladesh are Muslims. So Lay’s should supply halal products. Nationalism: In Bangladesh nationalism is less as people are purchasing more imported product then their Country’s product. Attitudes to male and female roles: Now a days both men and women are working together in the same environment. Ethics Lay’s is doing business ethically. Political factors: decision taken by government about the public expenditure and taking taxes. This involves the political stability of a country which favors business. Sometimes government gives grant, subsidy and loans on low interest rates for the development of a business. They maintain the infrastructure of a country thus developing communication links. Enhancing skills of population: Now a days education and training courses are available to make population skilled in their desired field. This will increase the efficiency of labors which will favor business for Lay’s. Task 11: (LO 4.1) Discuss the significance of international trade to the organization International trade: Doing business beyond the boundaries of a country. International trade is important for expansion of business and increasing profit. To acquire resources and to reduce cost international trade is important. It creates an identity in other countries and also get tax advantage. Lay’s is doing international business. Global Business: Lay’s is also doing global business. They have production plants in different countries of the world. Now they want their production plant in Bangladesh. Multinational Company: Lay’s is having their operation across the globe Micro Multi-National Companies: Companies doing business through internet and Lay’s is not doing business through internet. Reasons behind increased growth of International Business Lay’s is a Canadian company doing business globally to get technological advancement, easy and quick communications, creation of trade agreements among countries and Bangladeshi government is more liberal to the companies who want to do business here. Bangladesh is now developing so Foreign Direct investment is very important for us. It creates employment opportunity, GDP growth and exchange of knowledge, technology, technique, culture etc. Lay’s is a foreign company so they are investing money in our country. FDI in Bangladesh FDI in Bangladesh has some opportunities and threats which include: The opportunities are huge markets, availability of labor at low cost, natural resources, low production cost, liberal government and citizens etc. So Lay’s can take advantages in Bangladesh. The threats are political instability of Bangladesh, lack of infrastructural facility, unavailability of some raw materials, lack of skilled human resources and efficient management etc. These factors must be observed by Lay’s before doing business in Bangladesh. Task 12: (LO 4.2) Analyse the impact of Global factors on the organization Import- Goods and service purchased from other country. Export Goods and service sold in other country. Free trade- Allowing people of a country to buy and sale their product as per their want. Exchange rate Price of one country currency in term of other country currency. Protectionism Establishing artificial barrier to discourage foreign trade in order to save the interest of local industry. Barriers to trade are three types. Natural Barriers Tariff barrier Non-tariff barrier Natural barrier- Natural things include distance, language, social system, legal system and culture and government has no control on this barrier. As Lay’s is a multinational company they need good infrastructure like proper distance route to supply their product and service to customer without it Lay’s will not be able to reach their products to customers which results in losing customers. Proper language should be used inside the organization and with the customer in order to maintain good relationship. If employee does not serve with proper language with customers and employee, they will fail to earn customer objective and organization objective too. Tariff barriers It is imposed by government which makes imported goods costly it affect Lay’s a lot because they are multinational company and they import huge amount of product from various countries. If the cost is high they would not able to bring the sufficient amount of products in Bangladesh and it will affect their position in their market place. Due to high cost less product is supplied to customers so tendency of using imported product is affected. It also reduces competition from foreign product. Non-tariff Barriers- It is imposed by government other than tax/duty/Levy. Quota A limit on quantity for certain goods that can be imported. If Lay’s do not import the quantity of product they need for customers demand they would not able to serve people which will have a great impact on. Embargo   Complete ban against importing from exporting to certain country. Lay’s cannot supply their product to those countries where embargo is given. Customer regulation –  Make the entry hand for foreign product. Dumping: Selling product at a very low price to out-perform competitor in order to capture new market. This is resist by Anti-Dumping law set by government to protect local industries. Task 13: (LO 4.3) Evaluate the impact of policies of international trading communities on the organization. International trading creates international links among countries which is good for business. International Trading Communities include SAARC, G8, BIMSTEC etc. If Bangladesh did not take part in the international trading communities it will affect Bangladesh and Lay’s will not be able to do business. There will be no free trade among the member of the countries. The tax duties will be high and the product price will be also high as a result there will be less demand and supply of international products, which will affect Lay’s. Protectionism will be greater. Exchange of raw materials will be less.so there will be less production of Lay’s which will create bad impact in the society. Exchange of culture and values will be hampered. It will mainly affect Bangladesh as they will lose their neighbour as well as their helping opportunity. Task 14: Give a decision whether business environment of Bangladesh is favourable for starting the operation/ manufacturing plant/ showroom/ branches of the organization or not. Give proper justification behind your decision. Do you have any recommendation regarding these issues? Lay’s can start their operations in Bangladesh because potatoes are produced in Bangladesh in large quantities. They can get labors at low cost and tax advantage as Bangladesh government is liberal to foreign investors. They can increase their sales and their brand name in Bangladesh and the political situation is stable now. I would like to suggest some recommendation to Lay’s before operating in Bangladesh. Chapter 4: Recommendation As many substitutes are available in the market so they must focus on quality. They must focus on price because Alooz is charging Tk 15 for each while Lay’s is charging Tk.30 for each mini pack. If they do not decrease their price they must provide superior quality product to create their brand image. They also must focus on their pacaging so that it looks attarctive so that customer get influenced. They must go for horse cart rally to make people aware about their product. They must offer some short term incentives to promote their product. Such as givng gifts for children. Chapter 5: Conclusion Lay’s is undoubtedly an established organization that emphasize on maintaining quality product and use endorsement in advertisement for their promotion. Although there are many difficulties, Lay’s has very good brand image and customer acceptance for best quality product. They are going for continuous survey for the development of their products and service. References 1. Lays. 1944. Lays ® Potato Chips | Simply Made. Simply Good. (TM). [ONLINE] Available at: http://www.lays.ca/#/simplygood/. [Accessed 15 March 14]. Bibliography: Diary writing Lecture given by Kashfiya mam

Ethnicity :: Personal Narrative Racial Papers

Ethnicity While I was first contemplating this project, I was sitting on my older-than-the-hills brown couch in my apartment. My roommate, Michelle, plopped on the couch opposite me and asked, â€Å"What do you want to do for lunch?† â€Å"I dunno,† I responded while channel surfing through the five channels we receive. â€Å"Let’s go out and try something new,† she said daringly. I thought to myself, hmm, I could do a project and eat out at the same time? â€Å"Ok, where should we go?† Suddenly, as if it was a sign from above, a commercial for Santa Lucia’s, the Greek restaurant in town, appeared on the television. Instantly, we knew it was the place to go. â€Å"Good Better Best, Never Let it Rest, Until the Good Becomes Better and the Better Becomes the Best,† the commercial kept echoing in my head on the way there-wait, no that was my roommate who would not quit repeating Santa Lucia’s motto. On the way there we looked at each other and said simultaneously, â€Å"Should we have dressed up for it?† â€Å"Well,† I said, â€Å"on the commercial it doesn’t look like too classy of a place. I think we are fine.† â€Å"Good, I hope so,† said Michelle as she looked down at our jeans and t-shirts. Our hopes were confirmed as we pulled into the parking lot of the restaurant, which is tucked away in the corner behind West Park Auto Plaza. There were beer signs littering the windows. It could not be that classy of a place. Right? â€Å"What do they serve here, Heather? Am I going to like it?† asked Michelle, who by the way is the pickiest eater in the world. â€Å"I hope so,† I responded as we entered the building. â€Å"Uh-oh. Maybe we should have dressed up,† I thought to myself out loud for a moment while taking in the view. When you enter from the street into the building it’s like you are entering a completely different world. The lighting is dim. Tables for two, four, six and eight are scattered throughout the room in the usual non-smoking and smoking sections. The tables themselves are unique looking. The wooden tables and chairs are set on the plush carpet. The black tablecloths are topped with a shiny glass cover. The tables are set with silverware and wine glasses with a napkin creatively set inside. The one thing that caught my eye was the statue and the fountain.

The Brilliance of William Faulkners Nobel Prize Acceptance Speech

The Brilliance of William Faulkner's Nobel Prize Acceptance Speech      Ã‚  Ã‚   On December 10, 1950 , William Faulkner delivered his Nobel Prize acceptance speech to the academy in a voice so low and rapid that few could translate his murmurs. When his words were published in the newspaper the following day, they were recognized for their brilliance; in later years, Faulkner's speech would be lauded as the best speech ever given at a Nobel ceremony. His acceptance speech is much like his literary life- he wrote many novels, poems, and short stories, as many works as most writers produce in their lifetime in just over a decade, but received little recognition for them until after he had retired. In both his career and his speech, he was neither understood nor noticed until the next day, the next decade- after the fact. As a young writer his sales sagged, and he was largely unknown in America for much of his life. Was it because he refused to write anything lacking what he considered the "old verities and truths of the heart?à ® Faulkner's speech stressed the writer's duty to help man endure by keeping alive these truths in his or her work. He did not wish to fuel the American reader's shallow taste for tales of "lust and not love, defeats in which nobody loses anything of value, victories without hope.à ® His tenth novel, The Unvanquished, is indeed a compassionate, truthful story in which Faulkner meets his own literary standards. Through his use of Bayard's innocent, childish recollections as narration, John Sartoris as a minor character, and overall beautiful language, Faulkner wrote a novel that preached the age-o... ... his work. He wanted to create something out of the human spirit that did not exist before. His world view was optimistic- that man will not only survive, he will endure supported by pillars that writers build to help him do so. Faulkner wanted to write of pride and compassion, honor and sacrifice, the old verities and truths of the heart. Through skillful narration, intelligent usage of the John Sartoris character, and language of a superb quality, Faulkner not only wrote the way he said the world needed to endure, he put aside profit and glory to sculpt his life's work into something that never existed before. He wrote The Unvanquished with heart.    Works Cited:    William Faulkner: Nobel Prize Acceptance Speech. Online. Available- http://www.mcsr.olemiss.edu/~egjbp/faulkner/lib_nobel.html   

Financial Forecasting CheckPoint Essay

The reason type of companies such as brand new companies, family-owned companies, and long-standing companies would need a financial forecast is to develop projected financial statements; a series of pro forma. The information developed by a series of pro forma provide a sort of estimate on inventory, payables, receivables as well as what would be required for profit and borrowing. A projected financial statement provides a kind of advantage in any of the companies listed above as it gives the firm an insight on operations. A pro forma would help guide companies in deciding how to best operate and succeed. When starting a brand new company a financial forecast is essential. A financial forecast would help a brand new company decide on how much inventory would be needed, cost of start up and production, and how much capital is needed. Obtaining a financial forecast would also help guide a brand new company on how much profit the company can make, whether a bank loan would be needed to start up and how many individuals can be hired. Family-owned companies need financial forecast just as much as a brand new company. A family-owned company would need a financial forecast for obtaining information from the simplest of things like how much inventory is in stock, profit sharing, expected expenses and profit for the future. A family-owned company would need a financial forecast to also make good decisions on continuing a successful business, which department needs revamped or tweaked. It is essential for a family-owned company to obtain a financial forecast to also estimate whether sales income would be enough to cover expenses and whether cutbacks need to be made.